I started in this industry cold calling and selling on small business owners for print publications.
I quickly learned I was not meant for sales greatness.
But, that period in sales taught me things that I carry with me today.
It also introduced me to other aspects of marketing.
Editorial strategy and management, the publishing process, circulation and distribution management, these were all disciplines that opened my eyes to other, more suitable (to my skills and abilities) practices.
Then I pivoted from traditional media to a role with greater emphasis on digital marketing. I started a copywriting position in higher education.
During my years in higher education marketing, I found my love for perpetual professional development and of teaching. I also discovered I had proficiencies in web design and development, social media marketing, email marketing, content strategy and content marketing, and all things digital marketing at a higher fidelity. I also grew more confident and experienced in how to navigate committees, stakeholders and what it takes to consistently move projects along.
Then I pivoted from higher education to a role in the marketing and advertising industry.
And, for the past seven years, I’ve been in a constant professional development cycle. I have focused on understanding market research, audience segmentation, attribution measurement, and channel strategy in a more meaningful and deeper way.
I enjoy writing about user privacy, data, misinformation and disinformation, and marketing research.
I currently listen to these podcasts:
A few books that i've recently read that I found meaningful: