Our services

Website Strategy

Our approach to websites begins and ends with people. We start by building a robust content strategy based on real consumer data, and then we build a user-friendly and SEO-focused architecture with responsive and mobile-first designs prioritized. [B]RIGHT can assist you with full-service development, or we can focus on any phase of the process, from architecture to core model sessions, wire-framing, prototyping, UI design, copywriting and editing, migration, QA and testing, go-live and documentation, CMS training, and continued, consistent content creation.

THE GOAL IS SIMPLE:

To develop functional and engaging website experiences that speak to the human user and search algorithms to ensure greatest performance and search visibility.

Our Website Service and Expertise

A brand's, or organization's, website is one of the most integral parts of its marketing strategy and we focus on building website experiences that are informed by user data, harness best practices, and are developed with evolving seo ranking factors in mind.

WEBSITE STRATEGY:

Laying a foundation based on business strategy, measurable goals, and user feedback and behavior leads to a robust and scalable website strategy.

Use cases:

WEBSITE AUDIT
CONTENT AUDIT
INFORMATION ARCHITECTURE DEVELOPMENT
SITE MAP DEVELOPMENT
SEO AND KEY PHRASE/WORD STRATEGY
POSITION RANKING
CRO

WEBSITE DESIGN:

Creating experiences that are user-centric, and focuses on a mobile-first approach, is the foundation for creating user interface designs that engage and convert.

Use cases:

WIREFRAMING
PROTOTYPING
UI DESIGN
DESIGN SYSTEM DEVELOPMENT

WEBSITE DEVELOPMENT:

The back end environment needs to complement the aesthetics and usability of the front-end of the website. It also needs to load fast, perform for algorithms, and index efficiently. We focus on building experiences that focus on both the form and the function of websites.

Use cases:

PROGRAMMING
QUALITY ASSURANCE
MIGRATION AND CONTENT PLACEMENT
HOSTING AND MANAGEMENT

Our PROCESS

Uncovering business challenges through repeatable patterns

Website Strategy Explained

In today's digital age, a website is a fundamental aspect of a brand's online presence. A website can make or break a brand's success, which is why it's essential to get it right. While it may be tempting to design and develop a website in-house, it's often more beneficial for brands to hire a professional agency for their website design and development needs.

Here are some reasons why:

Professional Expertise

A website design and development agency comprises a team of professionals with specialized skills and expertise in the field. They are familiar with the latest trends, best practices, and innovative solutions that can improve a brand's online presence. Working with an agency means tapping into their collective expertise and knowledge, which can lead to better outcomes and a more polished website.

Time and Cost-Efficient

Designing and developing a website in-house can be time-consuming, especially if the team is not well-versed in web development. In contrast, an agency can complete the work more efficiently and effectively, freeing up the brand's time to focus on their core business operations. Additionally, an agency can provide cost-effective solutions that would have otherwise been more expensive if done in-house.

Consistency and Branding

An agency can ensure that a brand's website is consistent with their branding and messaging across all platforms. A website that aligns with a brand's voice and tone can improve user engagement and loyalty, resulting in a stronger online presence. An agency can also ensure that the website is accessible and easy to navigate, enhancing the user experience.

Technical Optimization

Website design and development require technical expertise in areas such as coding, user experience, and search engine optimization (SEO). An agency can optimize a brand's website to improve its search engine ranking, ensuring that it reaches a wider audience. They can also ensure that the website is secure, runs smoothly, and is optimized for various devices and browsers.

Ongoing Support

A website design and development agency can provide ongoing support, including maintenance, updates, and security checks. They can monitor the website's performance and provide regular reports to the brand, ensuring that any issues are addressed promptly. This ongoing support can give the brand peace of mind, knowing that their website is in good hands.

In conclusion, hiring a website design and development agency can be a game-changer for a brand's online presence. With their expertise, efficiency, and technical know-how, agencies can create a website that is not only aesthetically pleasing but also user-friendly and optimized for search engines. It's an investment that can pay off in the long run, improving a brand's visibility, credibility, and revenue.