Researchers, Analysts, Left-Brain Specialists, Numbers-Driven Explorers, But Most Importantly, We are Data Marketers.

At [B]RIGHT Brand Performance Group, we illuminate research and data-informed digital solutions to help your brand succeed in an increasingly complex marketing landscape.

In other words, we help you make data-informed and [B]RIGHT decisions. We help you, Be Right. The truth is, we spent years grappling with the seismic changes that continue to shake the marketing world. We were implementing all our usual processes, but the results just weren’t the same. So we had to learn. We had to adapt. And now we’re here to shine a light on the tactics and strategies we’ve developed so that we can grow together and face the future as partners.

And working together as partners is key to how [B]RIGHT does business.And we do this because we want our clients to use our research and data analytics expertise to make their own internal teams smarter, more nimble and adaptable. The brands that are smart (the ones that have nimble and adaptable marketing teams) use research, data, and insights to steer brand strategy. These are the brands that will transform an uncertain marketing landscape into an opportunity for exponential growth.

Using Research, Data Analytics and Channel Expertise to Deliver Data-Informed Strategic Solutions

If we’ve learned one thing over the years, it’s that marketing agencies that try to do everything often accomplish nothing. So instead of offering our clients a huge suite of services and capabilities, we stick to what we’re good at: using primary research and data-informed channel-specific performance marketing tactics and strategies to deliver measurable business growth.

At [B]RIGHT, our team of channel experts will help you solve specific marketing challenges:

I don’t know which audience is valuable for my brand or how to reach them.

I don’t know which channels present the greatest opportunity for my brand or how to organize or prioritize those channels.

I don’t know how to measure my marketing ROI.

I don’t know how to get out from under the daily workload and make time to focus on long-term strategy.

I know lead gen is important, but I just don’t know where to start.

I know that data is important, I just don’t know how to use it, and I don’t know what to do with the data I have.

If you’ve uttered any of these common complaints, the channel experts at [B]RIGHT can help deliver custom, proven, and measurable solutions for your business.


Public Sector Marketing Leads

As (former) public sector marketers, we understand how difficult it can be to take on large strategic projects. Alignment and building consensus is key to every phase throughout the project, and we give your team full insight and access into our strategy, methodology, pricing, and research process. The core of our focus is to deliver research and strategic insights that are useful, actionable and measurable. Too many research firms deliver spreadsheets with unintelligible numbers, abbreviations, formulas, and self-serving almost-impossible-to-understand takeaways.

We make sure insights and findings from our research and data analysis are easy to understand and even easier to put into action. And we demand that we’re ALL aligned on the business opportunities identified and how your organization should act on them; efficiently, effectively and measurably.


NFP Jack/Jill of All Trades

Your marketing budget has been shrinking year after year. Yet you’re more accountable than ever and it gets harder and harder to achieve consistent, successful results. You need a partner you can trust so you can focus and manage daily tasks, the internal team, and keep moving the organization in the right direction. A partner that can coach you, educate you, and give you the tools and resources you need to become a data-informed leader.

The truth is, we've been there. We were implementing all our usual processes, but the results just weren’t the same. So we had to learn. We had to adapt. We will help you define new growth opportunities and mitigate risk by giving you research insights and data-informed solutions that your board craves in order to feel confident with increasing their marketing investment.

We help you forecast and validate your marketing investment and show you the path to ROI/ROAS.


Nimble Internal Brand Teams and Marketing Agencies

Your team is really good at what it does. You have a proven process and you consistently perform. But, recently, it's been harder and harder to achieve consistent results. What you don't have is a partner, or the internal know how, to offer data or research services. And you know this is something you need in today's complex marketing landscape. Even your clients keep asking for more granularity and insights for their marketing budgets. "But, what is our ROI?"

That's where [B]RIGHT comes in.

With our marketing research and data services, we can act as an extension of your marketing team (whitelist or vendor), or agency, providing you with support in the areas where you need it most. Whether you need someone for cross-channel reporting, primary research, or statistical model development for a DTC client, you can be the catalyst for developing a new service set or even breaking into a new vertical. We've been doing this on the agency, and client-side, for 10+ years and we want to help you go from a data-curious marketer to a data-informed leader.

If you want to talk to one of our data analysts, or researchers, about what data can do for you, let us know and we will get back to you within 24 hours.

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