Data and Research-Informed Brand Performance—Illuminated

At [B]RIGHT Brand Performance Group, we illuminate data-informed digital solutions to help your brand succeed in an increasingly complex marketing landscape.

In other words, we help your brand make data-informed and [B]RIGHT decisions. We help you, Be Right.

The truth is, we spent years grappling with the seismic changes that continue to shake the marketing world. We were implementing all our usual processes, but the results just weren’t the same. So we had to learn. We had to adapt. And now we’re here to shine a light on the tactics and strategies we’ve developed so that we can grow together and face the future as partners. And working together as partners is key to how [B]RIGHT does business.

At [B]RIGHT, we also shine a light on how the marketing world works. We won’t try to bamboozle you with marketing jargon; we find that plain language usually works best. If we do use jargon, it’s only to help you become more conversant in the language of performance marketing so that we can communicate more clearly.

Finally, we will shine a light on how we go about helping your brand grow. We will tell you exactly how much it will cost up front, and then we will share the real measurements, not made-up metrics, of our performance.

We do all this not because we’re a bunch of do-gooders. We do it because we want our clients to use our research and data-informed channel expertise to make their own internal teams smarter, more nimble and adaptable. Because the brands that are smart, the ones that have nimble and adaptable marketing teams, use research, data, and insights to steer brand strategy, are the brands that will transform an uncertain marketing landscape into an opportunity for exponential growth.

Using Research, Data and Channel Expertise to Deliver Performance Marketing Solutions

If we’ve learned one thing over the years, it’s that marketing agencies that try to do everything often accomplish nothing. So instead of offering our clients a huge suite of services and capabilities, we stick to what we’re good at: using primary research and data-informed channel-specific performance marketing tactics and strategies to deliver measurable business growth.

At [B]RIGHT, our team of channel experts will help you solve specific marketing challenges:

I don’t know which audience is valuable for my brand or how to reach them.

I don’t know which channels present the greatest opportunity for my brand or how to organize or prioritize those channels.

I don’t know how to measure my marketing ROI.

I don’t know how to get out from under the daily workload and make time to focus on long-term strategy.

I know lead gen is important, but I just don’t know where to start.

I know that data is important, I just don’t know how to use it, and I don’t know what to do with the data I have.

If you’ve uttered any of these common complaints, the channel experts at [B]RIGHT can help deliver custom, proven, and measurable solutions for your business.


Because [B]RIGHT focuses on what we’re good at—performance marketing—we rely on a trusted team of partners to augment our team when a client’s needs demand it.

What We Believe