Marketing Research

If you've asked yourself any of these questions, you know that you need research and data analysis to be more efficient and effective, but you might not know where to begin.

  • "I don’t know which audience is most valuable to my brand or how to reach them?
  • I don’t know which channels present the greatest opportunity for my brand?
  • I know that data is important, I just don’t know how to use it, and I don’t know what to do with the data I have?
  • I don’t know how to measure my marketing ROI or ROAS?"

How We Execute Research to Identify Brand, Business, Market and Consumer Growth Opportunities

[B]RIGHT’s research strategy is founded in identifying opportunities for whatever problems your business needs solved in a rapidly changing marketing landscape. We implement the research strategy your brand needs with a focus on simplifying your data strategy.


To identify expectations, perception, requirements, and opportunity, within brand and market positioning, competitive landscape, current customers and category (acquisition) customers.

Research Process and Outcome

Where most brands struggle lies not in choosing the right marketing research partner, but more in how to implement the results and insights gathered through this process. That's where our proven process and deliverables come in.

At [B]RIGHT, we focus on delivering visualizations that are easy to understand and even easier to apply. We don't hand over spreadsheets with unintelligible formulas and numbers, we hand over our research playbook that not only summarizes, and goes into detail about the insights and recommendations identified, but also gives you a blueprint for how to apply said recommendations. Custom, for your team, capacity need, expertise, and tech stack.

Research is no longer a big brand proposition. Data is available, and conducting primary research in today's technological landscape is easier, faster, and more affordable than ever.

To achieve your goals, we use the following research strategies and processes:


Conducting stakeholder, existing customer, category audience research studies, and other customer-centric primary research allows brands to gather insights into how to activate, acquire, grow, and retain more of their ideal customer profile.

secondary research

Secondary research refers to the use of existing data, studies, and other sources of information that have been gathered and analyzed by others, in order to support decision-making and problem-solving in a business context.

qualitative research

Qualitative research includes, primary and secondary non-numerical data collected for directional marketing purposes.

quantitative research

Quantitative research includes, numerical curation of primary and secondary data using polls, surveys, desk research, web statistics, transactional data, financial records, for actionable marketing purposes.

Branding research

Branding research includes, brand awareness, brand perception, brand positioning, brand lift, and share of voice studies that lay the foundation for brand strategy.

Customer research

Customer research includes, customer satisfaction, customer loyalty, NPS, customer segmentation, journey mapping, personas, demographics and psychographics research that identifies deeper audience understanding and growth opportunities.

Competitor research

Competitor research includes, competitive positioning, market analysis, SWOT and SETI analysis that enable brands to go-to market with greater confidence.

Product research

Product research includes, product branding, feature testing, design thinking, concept validation, and product marketing research to help brands launch products with data-informed strategies.

If you are interested, or curious, in how research can help your brand, or agency, be more efficient and effective with your marketing strategies, let's talk.


Audience Opportunity Identification

Using Data Synthesis and Audience Segmentation to Identify Brand and Audience Opportunities

[ See Case Study ]

Audience and Go-to Market Strategy

Prioritizing Audiences for a Go-To-Market Strategy

[ See Case Study ]

Direct-to-Consumer Strategy

Using Social Commerce to Drive Sales and Gain Audience Insights

[ See Case Study ]