Our services

Branding Research

Branding research refers to the systematic gathering, analysis, and interpretation of information about a brand. The aim of branding research is to help organizations understand their brand’s image and reputation, and to inform brand strategy and decision-making.

THE GOAL IS SIMPLE:

To gather insights and information for data-informed brand strategy and planning.

Our Service and Expertise

Branding research can help marketers gain insights into the behaviors, attitudes, and motivations of their target audiences.

BRAND POSITIONING:

Brand research can help marketers to understand how consumers perceive their brand, what they associate with the brand, and how it is positioned in the market. This information can help marketers to develop a brand positioning strategy that differentiates their brand from competitors and resonates with the target audience.

Use cases:

MARKET ANALYSIS
OPEN SPACE IDENTIFICATION
BRAND DNA
SETI/SWOT

BRAND EQUITY:

Brand research can help marketers to measure and track brand equity, which refers to the value of the brand in the minds of consumers. By understanding brand equity, marketers can identify the strengths and weaknesses of their brand and develop strategies to improve brand equity and drive customer loyalty.

Use cases:

BRAND AFFINITY INDEX
BRAND LANDSCAPE AUDIT

BRAND AWARENESS:

Brand research can help marketers to measure brand awareness, which refers to the degree to which consumers are aware of and recognize a brand. By understanding brand awareness, marketers can identify gaps in their marketing efforts and develop strategies to improve brand awareness and reach new customers.

Use cases:

BRAND LIFT STUDIES
BRAND/PRODUCT RECALL AND AWARENESS

BRAND PERCEPTION:

Brand research can help marketers to understand how consumers perceive their brand, including their brand image, brand personality, and brand associations. This information can help marketers to develop marketing strategies that align with the desired brand perception and strengthen the brand's relationship with consumers.

Use cases:

BRAND PERCEPTION STUDY
CONSUMER FEEDBACK
BRAND REQUIREMENTS AND CONSUMER OVERLAP

Our PROCESS

Uncovering business challenges through repeatable patterns

Branding Research Explained

Why Brands Should Use Branding Research for Their Marketing Strategy:

Improved Understanding of Target Audience:

Through branding research, brands can gain a deeper understanding of their target audience, including their needs, wants, and perceptions of the brand. This information can then be used to tailor marketing efforts and ensure they are resonating with the target audience.

Increased Brand Awareness:

By conducting branding research, brands can identify the strengths and weaknesses of their brand, and develop strategies to improve brand awareness and recognition. This can include identifying new market segments, differentiating the brand from competitors, and improving the brand’s image.

Increased Customer Loyalty:

Branding research can help brands understand why customers choose their products or services over those of their competitors. This information can then be used to improve customer loyalty by creating a more compelling brand promise and delivering on that promise consistently.

Better ROI on Marketing Investments:

By understanding their target audience, brands can make more informed marketing decisions, which can result in a higher return on investment (ROI) on their marketing efforts. This is because marketing efforts will be better targeted and more effective, leading to higher customer engagement and sales.

Competitive Advantage:

Branding research can provide brands with insights into what their competitors are doing and how they are positioning their brands. This information can be used to develop marketing strategies that give the brand a competitive advantage.

In conclusion, branding research is an essential tool for brands looking to achieve their marketing goals. By gaining a deeper understanding of their target audience, improving brand awareness, increasing customer loyalty, achieving a better ROI on marketing investments, and gaining a competitive advantage, brands can stay ahead of the competition and achieve long-term success.