At [B]RIGHT Brand Performance Group, everything we do is custom-designed for the needs of each client. Through our processes, our deliverables, and our ongoing client service and support, we strive to always produce performance solutions that are efficient, targeted, and reflective of your brand.
We have developed a handy toolbox of trusted products that deliver insights, competitive benchmarking, and content creation—almost instantaneously. These tools will help you understand your brand’s audience better, measure your performance more accurately, benchmark your website’s efficacy with precision, compare your social strategy versus your competition’s, and delve deeper into e-commerce and transactional data.
The Consideration Spectrum Program from [B]RIGHT identifies key characteristics of your potential consumers at each stage of their journey. Once that is complete, we deliver a messaging plan to move your consumers toward engagement and conversion.
Our Brand Activator Program distributes new or existing brand assets to a targeted group of consumers using an appropriate mix of email, social media, influencer contributions, and paid media that ensures maximum return on your investment.
Our Brand Performance Assessment will provide you with an up-to-date macro overview of how hard, and how efficiently, your marketing assets are working for your brand. The Brand Performance Assessment will identify shortcomings and challenges, as well as recommended remedies for those weaknesses.
If your brand needs help keeping tabs on the competition, the latest trends in your category, or consumer sentiment, [B]RIGHT can provide you with a real-time overview of what consumers are saying online about you, your competition, and your category.
Using social media to distribute content, both curated and community-generated, is an essential strategy for modern, flexible brands. [B]RIGHT can make it easier and more efficient by automatically disseminating your content through selected social media channels. Your brand’s reputation is paramount to us, so we only whitelist curated content that is both on-brand and engaging for your audiences.
[B]RIGHT can deliver a quick and scalable activation framework. With the correct metrics targeted, we can reverse engineer performance and success using real data points. We consider average order value, lifetime value, and other metrics to define and activate your brand with strategies and tactics devised to drive down your cost per acquisition (CPA) through in-market testing within two to three months.
Do you want to model an audience using syndicated data sources to identify reach and addressability to inform channel selection? Do you need to delve into keyword research, but lack the proper tools?
At [B]RIGHT, we use an enterprise data stack to inform all our audience, activation, and attribution strategies. We have the experience and the tools to help your brand punch above its weight.