Audience

Positioning the Future of Investing

Positioning the Future of Investing. An analysis of positioning product offering to niche audiences in the app based personal investment industry.

Read More

[B]RIGHT Insights

Audience

Does Branding Matter in 2021?

Brands have two paths: Embrace the race to commoditization and become a price comparison in the eyes of the consumer. Or understand that consumers’ fundamental wants and needs from brands have been upended, and embrace the opportunity that a values-driven approach can bring.

Read More

Solo Stove Influencer Marketing

Instead of wasting marketing dollars trying to capture the attention of consumers who won’t be as receptive to aspirational messaging Solo Stove focus solely on their niche audience.

Read More

Peloton's Niche Marketing

Peloton knows its audience, so instead of wasting marketing dollars trying to capture the attention of consumers who won’t be as receptive to aspirational messaging they focus solely on their niche audience.

Read More

News + Insights

December 2021 Marketing and Tech News

We bring to you, a year-end roundup of what we consider to be important and potentially pivotal news within the industry in 2021. News stories marked turning points for user privacy, antitrust policy in Big Tech, copyright cases regarding developers’ code, changes in social media platforms, shifts in consumer behaviors, and much more.

Read More

November 2021 Marketing and Tech News

Misconceptions About Gen Z Being Challenged, Vizio Now Makes Twice as Much from Advertising as It Does from Selling TVs, Twitter Launches Initial Test of Livestream Shopping Broadcasts, New Survey Underlines TikTok’s Rise Over Instagram as the App of Choice Among Teen Users, Choose Your Legacy Contacts Wisely, Updating the Verge’s Background Policy, Facebook Shares New Insights Into Emerging Shopping Behaviors and Expectations

Read More

October 2021 Marketing and Tech News

The Entirety of Twitch Has Reportedly Been Leaked, FTC Puts Hundreds of Businesses on Notice About Fake Reviews and Other Misleading Endorsements, Instagram Adds Reels Ads into Its Marketing API, Researchers Show Facebook’s Ad Tools Can Target a Single User, 2021 State of Reviews, Twitter Launches Twitter Spaces “Spark” Program to Fund and Support Audio Creators, TikTok Entices Advertisers with Brand Safety, Ad Measurement, and Commerce Push

Read More

September 2021 Marketing and Tech News

Ruling Against Apple Allows Alternate In-App Payment Options for App Creators, Facebook Halts Instagram Kids Project, Rising E-Commerce Opportunities for Brands on TikTok, Trends on Pinterest Have Longer Lifespans, UGC Is More Authentic and Trustworthy, Leading to Increased Loyalty for E-Commerce Brands, Business Innovation Priorities for 2021 and 2022, Facebook Provides Tips on Improving Ad Performance Amid Apple’s Tracking Opt-Out Update

Read More

August 2021 Marketing and Tech News

Social Commerce Opportunities, Facebook Brings Reels to Its Main App, Walmart Nearly Doubles Ad Sales, The Launch of Snapchat Trends, TikTok Stories Format Added, YouTube Adds Video Chapter Listings, and Reddit Tests New TikTok-Like Video Feed.

Read More

July 2021 Marketing and Tech News

Who Is Responsible for Plastic Pollution, How to Use the New Google Phrase Match, How User-Generated Content Provides a Competitive Edge, TikTok Drives Greater Consumer Engagement According to Study, How Facebook's News Feed Algorithm Works, Clubhouse’s Exclusive Content Deal with TED Talks, YouTube Comparison Between Audio Ads and Video Ads, Biden Administration Nominates Head of DOJ’s Antitrust Division

Read More

June 2021 Marketing and Tech News

Microsoft’s AI-driven “low code” solution to national developer deficit, The Return of Printed Catalogs, CTV Advertising Adoption Continues to Rise, 2021 US Social Media Usage Trends & Forecasts, YouTube’s masthead ad placement now banned for certain uses, Four new US antitrust bills aimed at breaking up Big Tech, Facebook’s Oculus is testing VR ad placements, YouTube Shorts adds new content controls and analytics features

Read More

May 2021 Marketing and Tech News

Optimize Marketing Spend to Maintain ROI, Pinterest to Test Livestreamed Events this Month, TikTok Launches #FactCheckYourFeed to Support Media Literacy, PWAs Are the Next Big Thing for Mobile Experience, World's Largest Crypto Trading Platform Under Investigation by DOJ and IRS: Report, Facebook Tests New Warning Prompts to Stop Users Sharing Articles They Haven't Read, LinkedIn Provides an Overview of Effective Ad Targeting, TikTok Moves to the Next Stage of E-Commerce Testing a Key Shift for the Platform

Read More

April 2021 Marketing and Tech News

Data Hacks at Facebook and LinkedIn, Demo of Social Media Users and Adoption in the United States, Supreme Court Sides with Google in API Copyright Battle with Oracle, Facebook Introduces Dynamic Ads for Streaming, Innovid Wants to Bring More Interactive Ads to CTV, and Instagram Brings Ads to Reels.

Read More

Activation

How B2B Brands Go DTC

For many B2B companies, pivoting to a DTC model offers a more sustainable future, but if you’re considering making the leap, here are a few questions to answer first.

Read More

Attribution

If you like reading what we're researching and thinking about, go ahead and subscribe to our newsletter. It includes industry news, information about the changing marketing landscape, research and data articles, and a wealth of audience and consumer insights.