Brands have two paths: Embrace the race to commoditization and become a price comparison in the eyes of the consumer. Or understand that consumers’ fundamental wants and needs from brands have been upended, and embrace the opportunity that a values-driven approach can bring.

Instead of wasting marketing dollars trying to capture the attention of consumers who won’t be as receptive to aspirational messaging Solo Stove focus solely on their niche audience.

Anti-trust legislation, regulation in the tech and social media space is Thanos. It’s inevitable. We’re finally at a point where the implications of data abuse are more visible and recognizable.

Peloton knows its audience, so instead of wasting marketing dollars trying to capture the attention of consumers who won’t be as receptive to aspirational messaging they focus solely on their niche audience.

Marketers have depended for years on (ever-evolving) character sketches or archetypes of these generations to try to understand how to effectively market to them.

Truth is: There isn’t any occupation or pastime that doesn’t have some specialized language associated with it.

National Geographic’s Digital and Social Media Strategy

Consumer Segments in 2022, According to Resonate, Performing Arts Industry Falling Behind on Utilization of Audience Data, Consumers Show Preference for Humorous Brands, Data Collaboration Is Required to Achieve Personalized Marketing, Advanced Google Ads Targeting Tactics

The State of Social Listening in 2022 Survey Report, Meta Shares New “Culture Codes” to Improve Brand Promotions, Physical and Digital Retail Spaces, Retail Testing Optimized in 6 Steps, The Consumer Goods Industry Digitally Transformed

WooCommerce to Expand Product Listings With New Pinterest Partnership, UGC Stats & Trends You Need to Know in 2022, 92% of Gen Z Users Want to Use AR for Shopping on Snapchat, Digital Anthropology Insights: How to Approach Your Digital Transformation Journey, People Are Increasingly Comfortable Sharing Their Data According to Global Study, 2022 Global Media Outlook, 2022 Snapchat Generation Report, Key User Engagement Insights

Consumers Spending More Time on Mobile Gaming, Women’s History Month Partnership Between Waze and Infiniti, Static Ads Speak Faster than Video Ads, Consumer Marketing Communication Preferences, The Producer Economy and Owned Distribution Spaces, Brand Safety in the Metaverse,

How Much Is Google Search Used? 10 Statistics You Need to Know, Apps Are Growing in Consumer Usage, Google Announces Privacy Sandbox Rollout, Giving Two-Year Buffer, Trade Desk Rolls Out OpenPath, Giving Direct Access to Premium Ad Inventory, The State of Direct Mail, 2022 Culture Trends, According to Meta

Gen Z Prefers to Hear from Nano Influencers, Expect Jagged Growth of Media Consumption as Saturation Point Nears, Twitter Publishes New Industry Trend Reports Based on Areas of Tweet Engagement, 2022 Trends to Consider when Developing Campaign Strategies, TV Tops in Video for Reaching Advertisers' Goals, Survey Finds, Impact of Authenticity on Influencer Marketing

We bring to you, a year-end roundup of what we consider to be important and potentially pivotal news within the industry in 2021. News stories marked turning points for user privacy, antitrust policy in Big Tech, copyright cases regarding developers’ code, changes in social media platforms, shifts in consumer behaviors, and much more.

Misconceptions About Gen Z Being Challenged, Vizio Now Makes Twice as Much from Advertising as It Does from Selling TVs, Twitter Launches Initial Test of Livestream Shopping Broadcasts, New Survey Underlines TikTok’s Rise Over Instagram as the App of Choice Among Teen Users, Choose Your Legacy Contacts Wisely, Updating the Verge’s Background Policy, Facebook Shares New Insights Into Emerging Shopping Behaviors and Expectations

The Entirety of Twitch Has Reportedly Been Leaked, FTC Puts Hundreds of Businesses on Notice About Fake Reviews and Other Misleading Endorsements, Instagram Adds Reels Ads into Its Marketing API, Researchers Show Facebook’s Ad Tools Can Target a Single User, 2021 State of Reviews, Twitter Launches Twitter Spaces “Spark” Program to Fund and Support Audio Creators, TikTok Entices Advertisers with Brand Safety, Ad Measurement, and Commerce Push

Ruling Against Apple Allows Alternate In-App Payment Options for App Creators, Facebook Halts Instagram Kids Project, Rising E-Commerce Opportunities for Brands on TikTok, Trends on Pinterest Have Longer Lifespans, UGC Is More Authentic and Trustworthy, Leading to Increased Loyalty for E-Commerce Brands, Business Innovation Priorities for 2021 and 2022, Facebook Provides Tips on Improving Ad Performance Amid Apple’s Tracking Opt-Out Update

Social Commerce Opportunities, Facebook Brings Reels to Its Main App, Walmart Nearly Doubles Ad Sales, The Launch of Snapchat Trends, TikTok Stories Format Added, YouTube Adds Video Chapter Listings, and Reddit Tests New TikTok-Like Video Feed.

Who Is Responsible for Plastic Pollution, How to Use the New Google Phrase Match, How User-Generated Content Provides a Competitive Edge, TikTok Drives Greater Consumer Engagement According to Study, How Facebook's News Feed Algorithm Works, Clubhouse’s Exclusive Content Deal with TED Talks, YouTube Comparison Between Audio Ads and Video Ads, Biden Administration Nominates Head of DOJ’s Antitrust Division

Microsoft’s AI-driven “low code” solution to national developer deficit, The Return of Printed Catalogs, CTV Advertising Adoption Continues to Rise, 2021 US Social Media Usage Trends & Forecasts, YouTube’s masthead ad placement now banned for certain uses, Four new US antitrust bills aimed at breaking up Big Tech, Facebook’s Oculus is testing VR ad placements, YouTube Shorts adds new content controls and analytics features

Optimize Marketing Spend to Maintain ROI, Pinterest to Test Livestreamed Events this Month, TikTok Launches #FactCheckYourFeed to Support Media Literacy, PWAs Are the Next Big Thing for Mobile Experience, World's Largest Crypto Trading Platform Under Investigation by DOJ and IRS: Report, Facebook Tests New Warning Prompts to Stop Users Sharing Articles They Haven't Read, LinkedIn Provides an Overview of Effective Ad Targeting, TikTok Moves to the Next Stage of E-Commerce Testing a Key Shift for the Platform

Data Hacks at Facebook and LinkedIn, Demo of Social Media Users and Adoption in the United States, Supreme Court Sides with Google in API Copyright Battle with Oracle, Facebook Introduces Dynamic Ads for Streaming, Innovid Wants to Bring More Interactive Ads to CTV, and Instagram Brings Ads to Reels.

Biden Admin Appoints New Anti-Trust Czar, Consumer Habit Changes, Pandemic Edition, Jack Dorsey Sells First Tweet on Twitter as NFT for $2.9 MM, and WFH and Work Relationships

iOS 14’s Impact on Marketing, Microsoft Saves Democracy, and We Demo Social Media’s Newest Darling App: Clubhouse.

Who does BRIGHT want to partner with? We want to talk to like minded brands that value marketing and want to disrupt markets.

The status quo has been rendered obsolete and the marketplace has changed. Again.

Master Social Media’s Most Popular Channels with these Tips.

In late 2018, the very first ‘virtual store’ emerged in a Starbucks in China, offering customers a digital and personal customer experience like no other.

Brainstorming, Brainwriting, Ideation, and the Structured Process of Idea Generation

Tesla Motors: Inspiration in Design, Innovation in Marketing