Brands have two paths: Embrace the race to commoditization and become a price comparison in the eyes of the consumer. Or understand that consumers’ fundamental wants and needs from brands have been upended, and embrace the opportunity that a values-driven approach can bring.

Instead of wasting marketing dollars trying to capture the attention of consumers who won’t be as receptive to aspirational messaging Solo Stove focus solely on their niche audience.

Anti-trust legislation, regulation in the tech and social media space is Thanos. It’s inevitable. We’re finally at a point where the implications of data abuse are more visible and recognizable.

Peloton knows its audience, so instead of wasting marketing dollars trying to capture the attention of consumers who won’t be as receptive to aspirational messaging they focus solely on their niche audience.

Marketers have depended for years on (ever-evolving) character sketches or archetypes of these generations to try to understand how to effectively market to them.

Truth is: There isn’t any occupation or pastime that doesn’t have some specialized language associated with it.

National Geographic’s Digital and Social Media Strategy

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Data Hacks at Facebook and LinkedIn, Demo of Social Media Users and Adoption in the United States, Supreme Court Sides with Google in API Copyright Battle with Oracle, Facebook Introduces Dynamic Ads for Streaming, Innovid Wants to Bring More Interactive Ads to CTV, and Instagram Brings Ads to Reels.

Biden Admin Appoints New Anti-Trust Czar, Consumer Habit Changes, Pandemic Edition, Jack Dorsey Sells First Tweet on Twitter as NFT for $2.9 MM, and WFH and Work Relationships

iOS 14’s Impact on Marketing, Microsoft Saves Democracy, and We Demo Social Media’s Newest Darling App: Clubhouse.

Who does BRIGHT want to partner with? We want to talk to like minded brands that value marketing and want to disrupt markets.

The status quo has been rendered obsolete and the marketplace has changed. Again.

Master Social Media’s Most Popular Channels with these Tips.

In late 2018, the very first ‘virtual store’ emerged in a Starbucks in China, offering customers a digital and personal customer experience like no other.

Brainstorming, Brainwriting, Ideation, and the Structured Process of Idea Generation

Tesla Motors: Inspiration in Design, Innovation in Marketing