Audience

Solo Stove Influencer Marketing

Instead of wasting marketing dollars trying to capture the attention of consumers who won’t be as receptive to aspirational messaging Solo Stove focus solely on their niche audience.

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[B]RIGHT Insights

Audience

Does Branding Matter in 2021?

Brands have two paths: Embrace the race to commoditization and become a price comparison in the eyes of the consumer. Or understand that consumers’ fundamental wants and needs from brands have been upended, and embrace the opportunity that a values-driven approach can bring.

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Solo Stove Influencer Marketing

Instead of wasting marketing dollars trying to capture the attention of consumers who won’t be as receptive to aspirational messaging Solo Stove focus solely on their niche audience.

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Peloton's Niche Marketing

Peloton knows its audience, so instead of wasting marketing dollars trying to capture the attention of consumers who won’t be as receptive to aspirational messaging they focus solely on their niche audience.

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News + Insights

August 2021 Marketing and Tech News

Social Commerce Opportunities, Facebook Brings Reels to Its Main App, Walmart Nearly Doubles Ad Sales, The Launch of Snapchat Trends, TikTok Stories Format Added, YouTube Adds Video Chapter Listings, and Reddit Tests New TikTok-Like Video Feed.

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July 2021 Marketing and Tech News

Who Is Responsible for Plastic Pollution, How to Use the New Google Phrase Match, How User-Generated Content Provides a Competitive Edge, TikTok Drives Greater Consumer Engagement According to Study, How Facebook's News Feed Algorithm Works, Clubhouse’s Exclusive Content Deal with TED Talks, YouTube Comparison Between Audio Ads and Video Ads, Biden Administration Nominates Head of DOJ’s Antitrust Division

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June 2021 Marketing and Tech News

Microsoft’s AI-driven “low code” solution to national developer deficit, The Return of Printed Catalogs, CTV Advertising Adoption Continues to Rise, 2021 US Social Media Usage Trends & Forecasts, YouTube’s masthead ad placement now banned for certain uses, Four new US antitrust bills aimed at breaking up Big Tech, Facebook’s Oculus is testing VR ad placements, YouTube Shorts adds new content controls and analytics features

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May 2021 Marketing and Tech News

Optimize Marketing Spend to Maintain ROI, Pinterest to Test Livestreamed Events this Month, TikTok Launches #FactCheckYourFeed to Support Media Literacy, PWAs Are the Next Big Thing for Mobile Experience, World's Largest Crypto Trading Platform Under Investigation by DOJ and IRS: Report, Facebook Tests New Warning Prompts to Stop Users Sharing Articles They Haven't Read, LinkedIn Provides an Overview of Effective Ad Targeting, TikTok Moves to the Next Stage of E-Commerce Testing a Key Shift for the Platform

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April 2021 Marketing and Tech News

Data Hacks at Facebook and LinkedIn, Demo of Social Media Users and Adoption in the United States, Supreme Court Sides with Google in API Copyright Battle with Oracle, Facebook Introduces Dynamic Ads for Streaming, Innovid Wants to Bring More Interactive Ads to CTV, and Instagram Brings Ads to Reels.

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Activation

How B2B Brands Go DTC

For many B2B companies, pivoting to a DTC model offers a more sustainable future, but if you’re considering making the leap, here are a few questions to answer first.

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Attribution

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