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Research and Data-Informed Brand Performance Solutions—Illuminated.

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We analyze and synthesize research and data into actionable insights that illuminate digital solutions to help your brand succeed in an increasingly complex marketing landscape.

The Evolving Landscape of Marketing

Businesses made products. Marketers sold the products. Consumers bought the products. Everyone was happy.

But then everything changed. Now, nothing works the way it used to. The way it's supposed to. Businesses are working smarter than ever, yet the results are less effective, less efficient, and less predictable.

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What We Do

Audience

Using research, primary, secondary, syndicated, search, and social listening data, [B]RIGHT helps you identify the audience segments that offer the biggest opportunity for your brand.

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Activation

By examining digital media consumption habits, [B]RIGHT helps you locate where your audience segments spend their time, and how to most effectively, and efficiently, activate them.

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Attribution

With our attribution framework, [B]RIGHT develops a learning plan that allows us to drive performance and identify a scalable cost per result in an accelerated timeframe.

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How We Help

We work with brands to create measurable tactics and strategies that prioritize audiences and channels to ensure optimal performance and maximum growth.

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SERVICES

find out how our capabilities can help your business solve problems
PRODUCTS

data-informed, ready-to-use tools to help your business perform

Business Problems We Helped Solve

Audience Opportunity Identification

Using Data Synthesis and Audience Segmentation to Identify Brand and Audience Opportunities

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Audience and Go-to Market Strategy

Prioritizing Audiences for a Go-To-Market Strategy

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Using Audience Targeting and Paid Media to Transform the Future of Our Region

Using Hyper-Targeted Paid Media to Generate Business Leads for NEIRP to boost regional business attraction, talent attraction, and economic development.

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Lead Generation and Local Awareness

We were tasked with crafting lead generation strategies to drive awareness of local agencies, and to directly funnel leads to the agency's sales pipeline.

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[B]RIGHT INSIGHTS

News + Insights June, 30 2022

June 2022 Marketing and Tech News

Consumer Segments in 2022, According to Resonate, Performing Arts Industry Falling Behind on Utilization of Audience Data, Consumers Show Preference for Humorous Brands, Data Collaboration Is Required to Achieve Personalized Marketing, Advanced Google Ads Targeting Tactics

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Audience March, 7 2021

Solo Stove Influencer Marketing

Instead of wasting marketing dollars trying to capture the attention of consumers who won’t be as receptive to aspirational messaging Solo Stove focus solely on their niche audience.

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