We illuminate data-informed digital solutions, through deep synthesis of qualitative and quantitative research, to help your brand succeed in an increasingly complex marketing landscape.

The Evolving Nature of Marketing

Businesses made products. Marketers sold the products. Consumers bought the products. Everyone was happy.

But then everything changed. Now, nothing works the way it used to. The way it's supposed to. Businesses are working smarter than ever, yet the results are less effective, less efficient, and less predictable.

What We Do

Audience

Using research, primary, secondary, syndicated, search, and social listening data, [B]RIGHT helps you identify the audience segments that offer the biggest opportunity for your brand.

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Activation

By examining digital media consumption habits, [B]RIGHT helps you locate where your audience segments spend their time, and how to most effectively, and efficiently, activate them.

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Attribution

With our attribution framework, [B]RIGHT develops a learning plan that allows us to drive performance and identify a scalable cost per result in an accelerated timeframe.

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How We Help

We work with brands to create measurable tactics and strategies that prioritize audiences and channels to ensure optimal performance and maximum growth.

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Business Problems We Helped Solve

Using Audience Targeting and Paid Media to Transform the Future of Our Region

Using Hyper-Targeted Paid Media to Generate Business Leads for NEIRP to boost regional business attraction, talent attraction, and economic development.

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Audience Opportunity Identification

Using Data Synthesis and Audience Segmentation to Identify Brand and Audience Opportunities

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Audience and Go-to Market Strategy

Prioritizing Audiences for a Go-To-Market Strategy

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Lead Generation and Local Awareness

We were tasked with crafting lead generation strategies to drive awareness of local agencies, and to directly funnel leads to the agency's sales pipeline.

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Multichannel Media and Marketing

Reaching a New Target Audience and Driving Store-Traffic Conversions with A Multi-Faceted Media Activation

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Direct-to-Consumer Strategy

Using Social Commerce to Drive Sales and Gain Audience Insights

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Multichannel Social Media Marketing

Using Social Media to Create Awareness and Drive Online Reservations

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[B]RIGHT INSIGHTS

December 2021 Marketing and Tech News

We bring to you, a year-end roundup of what we consider to be important and potentially pivotal news within the industry in 2021. News stories marked turning points for user privacy, antitrust policy in Big Tech, copyright cases regarding developers’ code, changes in social media platforms, shifts in consumer behaviors, and much more.

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