We help data-curious marketers become data-informed leaders by shining a light on what data is useful vs. useless.

The Constantly Evolving Landscape of Marketing

Businesses made products. Marketers sold the products. Consumers bought the products. Everyone was happy.

But then everything changed. Now, nothing works the way it used to. The way it's supposed to. Businesses are working smarter than ever, yet the results are less effective, less efficient, and less predictable.

What We Do / Our Process

Marketing Research

[B]RIGHT’s marketing research strategy is founded in identifying opportunities for whatever problems your brand needs solved. We implement the research strategy you need, with a focus on simplifying your data strategy.

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Data Analysis

Data analytics and statistical modeling for marketers, agencies and brands that want to be more data-driven, efficient and effective.

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Activation and Attribution

We develop a learning plan with measurable goals, objectives, KPIs, and a tangible ROI/ROAS path so that we align and have consensus for what constitutes success with all internal stakeholders.

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How We Help

We work with brands, organizations, agencies, and marketing leaders, to create data and research-informed tactics and strategies that illuminate growth opportunities.


Business Challenges Solved

Audience Opportunity Identification

Using Data Synthesis and Audience Segmentation to Identify Brand and Audience Opportunities

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Audience and Go-to Market Strategy

Prioritizing Audiences for a Go-To-Market Strategy

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Using Audience Targeting and Paid Media to Transform the Future of Our Region

Using Hyper-Targeted Paid Media to Generate Business Leads for NEIRP to boost regional business attraction, talent attraction, and economic development.

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Lead Generation and Local Awareness

We were tasked with crafting lead generation strategies to drive awareness of local agencies, and to directly funnel leads to the agency's sales pipeline.

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