We illuminate data-informed digital solutions to help your brand succeed in an increasingly complex marketing landscape.

The Evolving Nature of Marketing

Businesses made products. Marketers sold the products. Consumers bought the products. Everyone was happy.

But then everything changed. Now, nothing works the way it used to. The way it's supposed to. Businesses are working smarter than ever, yet the results are less effective, less efficient, and less predictable.

What We Do


Using primary, secondary, syndicated, search, and social listening data, [B]RIGHT helps you identify the audience segments that offer the biggest opportunity for your brand.

[ Read More ]


By examining digital media consumption habits, [B]RIGHT helps you locate where your audience segments spend their time, and how to most effectively, and efficiently, activate them.

[ Read More ]


With our attribution framework, [B]RIGHT develops a learning plan that allows us to drive performance and identify a scalable cost per result in an accelerated timeframe.

[ Read More ]

How We Help

We work with brands to create measurable tactics and strategies that prioritize audiences and channels to ensure optimal performance and maximum growth.


Business Problems We Helped Solve

Using Audience Targeting and Paid Media to Transform the Future of Our Region

Using Hyper-Targeted Paid Media to Generate Business Leads for NEIRP to boost regional business attraction, talent attraction, and economic development.

[ See Case Study ]

Audience Opportunity Identification

Using Data Synthesis and Audience Segmentation to Identify Brand and Audience Opportunities

[ See Case Study ]

Audience and Go-to Market Strategy

Prioritizing Audiences for a Go-To-Market Strategy

[ See Case Study ]

Lead Generation and Local Awareness

We were tasked with crafting lead generation strategies to drive awareness of local agencies, and to directly funnel leads to the agency's sales pipeline.

[ See Case Study ]

Multichannel Media and Marketing

Reaching a New Target Audience and Driving Store-Traffic Conversions with A Multi-Faceted Media Activation

[ See Case Study ]

Direct-to-Consumer Strategy

Using Social Commerce to Drive Sales and Gain Audience Insights

[ See Case Study ]

Multichannel Social Media Marketing

Using Social Media to Create Awareness and Drive Online Reservations

[ See Case Study ]


August 2021 Marketing and Tech News

Social Commerce Opportunities, Facebook Brings Reels to Its Main App, Walmart Nearly Doubles Ad Sales, The Launch of Snapchat Trends, TikTok Stories Format Added, YouTube Adds Video Chapter Listings, and Reddit Tests New TikTok-Like Video Feed.

Read More

Does Branding Matter in 2021?

Brands have two paths: Embrace the race to commoditization and become a price comparison in the eyes of the consumer. Or understand that consumers’ fundamental wants and needs from brands have been upended, and embrace the opportunity that a values-driven approach can bring.

Read More