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Brand Performance—Illuminated.

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We illuminate data-informed digital solutions to help your brand succeed in an increasingly complex marketing landscape.

The Evolving Nature of Marketing

Businesses made products. Marketers sold the products. Consumers bought the products. Everyone was happy.

But then everything changed. Now, nothing works the way it used to. The way it's supposed to. Businesses are working smarter than ever, yet the results are less effective, less efficient, and less predictable.

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What We Do

Audience

Using primary, secondary, syndicated, search, and social listening data, [B]RIGHT helps you identify the audience segments that offer the biggest opportunity for your brand.

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Activation

By examining digital media consumption habits, [B]RIGHT helps you locate where your audience segments spend their time, and how to most effectively, and efficiently, activate them.

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Attribution

With our attribution framework, [B]RIGHT develops a learning plan that allows us to drive performance and identify a scalable cost per result in an accelerated timeframe.

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How We Help

We work with brands to create measurable tactics and strategies that prioritize audiences and channels to ensure optimal performance and maximum growth.

REQUEST A BRAND PERFORMANCE ASSESSMENT
SERVICES

find out how our capabilities can help your business solve problems
PRODUCTS

data-informed, ready-to-use tools to help your business perform

Business Problems We Helped Solve

Driving Sales and Real-Time Customer Insights Through Social Commerce

Driving Sales and Real-Time Customer Insights for Luxury Bedding Brand

[ See Case Study ]

Multichannel Content Marketing

Multi-Channel Content Strategy, Creation, and Distribution for Arhaus

[ See Case Study ]

Audience Opportunity Identification

Using Data Synthesis and Audience Segmentation to Identify Brand and Audience Opportunities

[ See Case Study ]

Multichannel Media and Marketing

Reaching a New Target Audience and Driving Store-Traffic Conversions with A Multi-Faceted Media Activation

[ See Case Study ]

Lead Generation and Local Awareness

We were tasked with crafting lead generation strategies to drive awareness of local agencies, and to directly funnel leads to the agency's sales pipeline.

[ See Case Study ]

Direct-to-Consumer Strategy

Using Social Commerce to Drive Sales and Gain Audience Insights

[ See Case Study ]

Audience and Go-to Market Strategy

Prioritizing Audiences for a Go-To-Market Strategy

[ See Case Study ]

Multichannel Social Media Marketing

Using Social Media to Create Awareness and Drive Online Reservations

[ See Case Study ]

[B]RIGHT INSIGHTS

Audience April, 26 2021

Does Branding Matter in 2021?

Brands have two paths: Embrace the race to commoditization and become a price comparison in the eyes of the consumer. Or understand that consumers’ fundamental wants and needs from brands have been upended, and embrace the opportunity that a values-driven approach can bring.

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News + Insights May, 25 2021

May 2021 Marketing and Tech News

Optimize Marketing Spend to Maintain ROI, Pinterest to Test Livestreamed Events this Month, TikTok Launches #FactCheckYourFeed to Support Media Literacy, PWAs Are the Next Big Thing for Mobile Experience, World's Largest Crypto Trading Platform Under Investigation by DOJ and IRS: Report, Facebook Tests New Warning Prompts to Stop Users Sharing Articles They Haven't Read, LinkedIn Provides an Overview of Effective Ad Targeting, TikTok Moves to the Next Stage of E-Commerce Testing a Key Shift for the Platform

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