
Marketing Research
[B]RIGHT’s marketing research strategy is founded in identifying opportunities for whatever problems your brand needs solved. We implement the research strategy you need, with a focus on simplifying your data strategy.
Businesses made products. Marketers sold the products. Consumers bought the products. Everyone was happy.
But then everything changed. Now, nothing works the way it used to. The way it's supposed to. Businesses are working smarter than ever, yet the results are less effective, less efficient, and less predictable.
[B]RIGHT’s marketing research strategy is founded in identifying opportunities for whatever problems your brand needs solved. We implement the research strategy you need, with a focus on simplifying your data strategy.
Data analytics and statistical modeling for marketers, agencies and brands that want to be more data-driven, efficient and effective.
We develop a learning plan with measurable goals, objectives, KPIs, and a tangible ROI/ROAS path so that we align and have consensus for what constitutes success with all internal stakeholders.
Using Data Synthesis and Audience Segmentation to Identify Brand and Audience Opportunities
Prioritizing Audiences for a Go-To-Market Strategy
Using Hyper-Targeted Paid Media to Generate Business Leads for NEIRP to boost regional business attraction, talent attraction, and economic development.
We were tasked with crafting lead generation strategies to drive awareness of local agencies, and to directly funnel leads to the agency's sales pipeline.
CMOs who prioritize primary research in 2023 will position their companies for success in an increasingly competitive business landscape.
Read MoreIn this article, we will take a look at the state of data-driven marketing in 2023 and how it is transforming the marketing landscape.
Read MoreMarketers need to be agile and proactive in their planning, adapting to the changing landscape and staying ahead of the competition.
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