
Audience
Using research, primary, secondary, syndicated, search, and social listening data, [B]RIGHT helps you identify the audience segments that offer the biggest opportunity for your brand.
Businesses made products. Marketers sold the products. Consumers bought the products. Everyone was happy.
But then everything changed. Now, nothing works the way it used to. The way it's supposed to. Businesses are working smarter than ever, yet the results are less effective, less efficient, and less predictable.
Using research, primary, secondary, syndicated, search, and social listening data, [B]RIGHT helps you identify the audience segments that offer the biggest opportunity for your brand.
By examining digital media consumption habits, [B]RIGHT helps you locate where your audience segments spend their time, and how to most effectively, and efficiently, activate them.
With our attribution framework, [B]RIGHT develops a learning plan that allows us to drive performance and identify a scalable cost per result in an accelerated timeframe.
Using Data Synthesis and Audience Segmentation to Identify Brand and Audience Opportunities
Prioritizing Audiences for a Go-To-Market Strategy
Using Hyper-Targeted Paid Media to Generate Business Leads for NEIRP to boost regional business attraction, talent attraction, and economic development.
We were tasked with crafting lead generation strategies to drive awareness of local agencies, and to directly funnel leads to the agency's sales pipeline.
The State of Social Listening in 2022 Survey Report, Meta Shares New “Culture Codes” to Improve Brand Promotions, Physical and Digital Retail Spaces, Retail Testing Optimized in 6 Steps, The Consumer Goods Industry Digitally Transformed
Read MoreAnti-trust legislation, regulation in the tech and social media space is Thanos. It’s inevitable. We’re finally at a point where the implications of data abuse are more visible and recognizable.
Read MorePositioning the Future of Investing. An analysis of positioning product offering to niche audiences in the app based personal investment industry.
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