Our Services

[Audience + Brand] Strategy and Planning

  • Audience Research, Segmentation, and Prioritization
  • Data Synthesis and Modeling
  • Market Analysis
  • Multichannel Strategy and Planning
  • Brand Evolution and Brand Revolution

[Performance] Marketing and Activation

  • Email Strategy, Marketing, and Automation
  • Paid Media Activation and Management
  • Social Media and Influencer Marketing
  • Website Strategy, Architecture, and Design
  • New Business Development Services

[Functional] Creative Strategy and Brand-Centered Content Creation

  • Content Strategy and Creation
  • UX and UI Design

[Brand] Performance and Efficacy Measurement

  • Performance Insight Reports

[Audience + Brand] Strategy and Planning

[B]RIGHT Brand Performance Group works with brands to create measurable tactics and strategies that prioritize audiences and channels to ensure optimal performance and maximum growth.

Audience Research, Segmentation, and Prioritization

Brands need to reach multiple audiences, but how do you know which audiences are the most valuable? At [B]RIGHT, we use a data-informed framework that considers primary, secondary, syndicated, and search and social listening data to help brands efficiently target their marketing dollars to the audiences that offer the biggest opportunities for growth.

Deliverables

  • High-Value Audience Segments
  • Audience Prioritization Based on Opportunity
  • Channel Prioritization Based on Opportunity
  • Messaging Prioritization Based on Affinity
  • Flexible Personas

[JARGONIZED]

Organizing, prioritizing, and increasing the fidelity of audience insights through data-informed segmentation that results in a more contextual understanding of your audiences’ demographics and psychographics

Data Synthesis and Modeling

Brands need to use data to be effective, efficient, and able to take a sustainable and predictive approach to forecasting their customer data. Through the development of custom models using machine learning, AI, automation, and proven modeling approaches, [B]RIGHT is able to take the guesswork out of your sales and marketing strategies.

Deliverables

  • Custom Models (Predictive, Segmentation, and Marketing Mix)
  • Data Visualizations (Scrapping, Mapping, Word Clouds)
  • Surveys
  • Audience Panels

[JARGONIZED]

Finding measurable, predictive, and attributable paths forward with deep data insights and custom models that perform

Market Analysis

You know what your competitors are up to, and you have a handle on your brand’s category as it stands today, but do you know what the marketing landscape is going to look like in five years? Ten years? A market analysis from [B]RIGHT forecasts the dynamics of your category, your competitors, and your own brand, and shows you where your brand needs to be positioned in order to ensure future success.

Deliverables

  • SWOT
  • SETI
  • Category Repositioning
  • Brand Values ID
  • Product and Launch White Space

[JARGONIZED]

Giving your brand an edge in the marketplace through synthesis and dissemination of proven processes; and secondary, syndicated, and landscape-specific data points that identify repositioning opportunities within your category and product set

Multichannel Strategy and Planning

At [B]RIGHT, we’re channel experts, but we’re also channel agnostic, meaning our recommendations are single-mindedly focused on efficiency and results for your brand and not swayed by our favorite solutions, tactics, or tools. The [B]RIGHT team can organize your brand’s content calendars and strategies for owned, earned, shared, or paid media so that your own internal team can work with greater clarity and confidence.

Deliverables

  • Channel Prioritization
  • Channel Strategies
  • Channel Distribution
  • Managed Media and Activation
  • Editorial Framework
  • Attribution Framework

[JARGONIZED]

Giving your brand greater clarity and confidence through proven frameworks that help organize your marketing, communication, and editorial functions based on greatest reach, audience relevance, and attributable, scalable performance metrics

Brand Evolution and Brand Revolution

A brand’s creative should always be a holistic expression of the brand’s unique story. [B]RIGHT can help your brand rediscover its own story, or we can help evolve how you express that story in order to create lasting connections with consumers. [B]RIGHT will also help you harness the power of algorithms and newsfeeds to get the best possible performance out of your brand’s creative.

If your brand needs a revolution, [B]RIGHT’s partner Britton Marketing & Design Group can collaborate with us to deliver the kind of full-scale brand DNA work they have performed on some of the most recognized fashion and home goods brands in the country. [B]RIGHT will add category, competition, and consumer insights to the process so that your stakeholders can be confident that your brand’s refocused story will resonate with the right consumers.

Deliverables

  • Audience Development
  • Brand or Visual ID Refinement and Collateral Architecture
  • Design System
  • Brand Values ID
  • Brand DNA (Mission, POD, RTBs, Value Props, Rally Cry)
  • Brand Repositioning
  • Product White Space and Launch

[JARGONIZED]

Helping your brand identify opportunities within your category, internal requirements, external perception, white space, consumer values, channel efficacy, and aligning internal vision for optimal efficiency

[Functional] Creative Strategy and Brand-Centered Content Creation

The team at [B]RIGHT Brand Performance Group has spent a decade developing an approach that identifies unique points of difference, finds functional ways to harness creative assets, and helps position brands to take advantage of growth opportunities in an ever-changing marketing landscape. At the core of this process is our understanding of the need for a balance of form and function when producing brand-centered content.

Content Strategy and Creation

Every brand needs to churn out engaging content, but the daily grind can be overwhelming. [B]RIGHT can help add to your team’s capacity by using consumer insights to create more relevant content and to more efficiently distribute that content. We can work as a comprehensive publisher, delivering editorial planning, research, writing, editing, and distribution.

Deliverables

  • Editorial Calendars
  • Exclusive Written and Visual Content
  • Videography
  • Audio Production
  • Ad Creation

[JARGONIZED]

The development of functional, consistent brand expression, creative assets, and visual identities for multichannel distribution and holistic brand impressions

UX and UI Design

At [B]RIGHT, we believe in consumer-centered design for a simple reason—it performs. Whether your brand needs a complete website design, UX element tweaks, email templating, video creation, social content, or digital and social ad creation at scale, [B]RIGHT will deliver designs that are functional, consistent, and most important of all, consumer-friendly.

Deliverables

  • Website Design and Assets
  • Social (Organic) Assets
  • Digital and Traditional Ads
  • Brand Development Assets
  • Email Templates and Design

[JARGONIZED]

The creation of assets focused on user-centric and mobile-friendly design that harnesses the best of both form and function

[Performance] Marketing and Activation

[B]RIGHT Brand Performance Group drives digital performance and engagement by using proven tactics and strategies that prioritize channels based on opportunity and deliver relevant, resonant messages on the right channel, at the right time. We also manage, monitor, and optimize all campaigns, and we provide honest reporting and transparent attribution to track performance.

Email Strategy, Marketing, and Automation

As with all of [B]RIGHT’s services, our approach to email marketing and automation centers around the wants and needs of real people. We design visually appealing and functional interfaces that are user-friendly, and then we use our channel expertise to drive sales and engagement. And if your brand needs to free up the time and capacity of your own people, we deliver trigger-based email automation to supplement our funnel-based lead-gen strategies.

Deliverables

  • Email and Template Design
  • Email Automation and Trigger-Based Workflows
  • Email Strategy
  • Email Segmentation Journeys
  • Email Commerce, Re-marketing, and Integrations

[JARGONIZED]

Email creative, strategy, and execution that drives measurable results and harnesses automation for inbound strategies, drip campaigns, lead gen and demand gen, using proven funnel tactics

Paid Media Activation and Management

More than ever, brands need to be focused on ROI or return on ad spend (ROAS) when it comes to paid media. So when you’re ready to activate your brand, you need a partner that will perform and show honest metrics to back up that performance. At [B]RIGHT, we offer a suite of managed services and vendor relationships that can help you execute multichannel paid media campaigns at scale. Our focus is to activate, learn, optimize, and then measure performance so your brand can effectively qualify your channel-specific ROI or ROAS.

Deliverables

  • Strategy
  • Content/Ad Creation
  • Messaging Strategy and Matrix
  • Management and Optimization
  • Attribution Measurement

[JARGONIZED]

High-performing media services built on proprietary ad-tech strategies that utilize new (social) media channels, complex retargeting, custom audience development and acquisition, and social commerce funnels to drive measurable ROAS

Social Media and Influencer Marketing

At [B]RIGHT, we use social media with intention. We begin by first understanding your brand’s goals, and then we devise a social media strategy that will help you achieve those goals. Whether your brand is in need of business expansion through targeted, brand-appropriate lead generation, social commerce, social proof, growth, event awareness, content creation and distribution, or social outreach and engagement, [B]RIGHT has the channel knowledge and experience to help your brand create meaningful impressions, engagement, and most importantly, conversions.

If your brand wants to connect with new audiences or you need help introducing a new product to a specific audience, then [B]RIGHT can help you activate a social media influencer campaign. Whether you need us as a full-service partner or you just need assistance in the influencer discovery, planning, contract negotiation, or efficacy measurement and reporting phase, we can help your brand identify and harness social virality and gain the goodwill of carefully curated influence partners.

Deliverables

  • Channel Research
  • Channel-Specific Purpose and Strategy
  • Content Creation and Management
  • Paid Media Management
  • Community Management
  • Social Proof Strategy
  • Social Event Activation
  • Paid Social Strategy and Management
  • Research and Identification
  • Influencer Management
  • Content Strategy and Management
  • Paid Amplification Strategy
  • Attribution Measurement

[JARGONIZED]

Social media and influencer strategies and execution that consider channel efficacy, organic audience reach, audience relevance, audience share of voice, and channel-specific use

Website Strategy, Architecture, and Design

Our approach to websites begins and ends with people. We start by building a robust content strategy based on real consumer data, and then we build a user-friendly and SEO-focused architecture with responsive and mobile-first designs layered on top. [B]RIGHT can assist you with full-service development, or we can focus on any phase of the process, from architecture to core model sessions wire-framing, prototyping, UI design, copywriting and editing, migration, QA and testing, go-live and documentation, CMS training, and continued, consistent content creation.

Deliverables

  • Content and Website Audit
  • Content Architecture
  • Website Strategy
  • Website Design
  • Content Creation (Short- and Long-Form)
  • SEO and Keyword Strategy
  • SEM

[JARGONIZED]

Search-engine-optimized and keyword-focused websites designed by merging insights with contextual user behavior, always with functional requirements in mind, to create an owned property that is resonant, user-friendly, high-performing, and indexable by search engines

New Business Development Services (B2B, DTC, BTC, MTC)

At [B]RIGHT, we refer to lead gen as New Business Development because that’s how we approach it—using proven new media tactics to create lasting customers. If you’re a B2B brand looking for key accounts, we will help you create relevant impressions and new connections. If you’re a DTC brand looking for social commerce success, we will use dynamic retargeting strategies to not only increase your customer base, but also to increase your revenue, average order value, and customer lifetime value.

Deliverables

  • Funnel Creation
  • Automation Workflows
  • Multichannel Activation, Engagement, and High-Frequency Impressions
  • Paid Media Management
  • Full Lead Management (Research, Vetting, Outreach, Attribution)

[JARGONIZED]

Demand-gen services focused on driving branded, relevant engagements using new channels and tactics, through proven lead-gen methodologies that drive prospects, sales, or other acquisition metrics

[Brand] Performance and Efficacy Measurement

Measuring performance is essential for every brand, but how do you know which metrics are the most important? At [B]RIGHT Brand Performance Group, we’ve developed multiple reporting methods to help your brand’s marketing team unlock key insights into both tactical, short-term activations and long-term strategies so they can navigate with new clarity the path toward continued growth.

Performance Insight Reports

At [B]RIGHT, we define the measurable metric(s) and activate, manage, optimize, and adapt so that you have a custom experience and real-time reporting at your fingertips. We do this using real-time dashboards, weekly action plans, our path-to-CPA methodology, and in-depth monthly learning plans that are all built to empower your brand to make accurate, proactive adjustments to changes in the landscape.

We’ve developed multiple ways for teams and marketers to gain insight and access to the metrics and performance benchmarks.

Deliverables

  • Real-Time Dashboards
  • Monthly Multichannel Performance Reports
  • MoM/YoY Learning Plan

[JARGONIZED]

Creating actionable, scalable, and attributable learning plans using meaningful KPIs and KLIs that result in a positive change in the bottom line

We also have a number of productized services that use real-time consumer and digital insights to help your team be more precise and perform at a higher level.

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Our Clients