Our process

What We Do

At [B]RIGHT Brand Performance Group, we’re experts in all the nuanced intricacies that make modern marketing so complicated.

Funnel strategies, drip campaigns, lead-gen strategies, trigger-based automation, content automation and distribution, segmentation models, CRO for websites, position ranking strategy, SEO, SEM, PPC, ROAS-based activation, and CPA measurement.

But at our core, what we do is really simple:

We start by understanding your audience.

Using primary, secondary, syndicated, search, and social listening data, [B]RIGHT helps you determine which audience segments offer the biggest opportunity for your brand.

READ MORE ABOUT OUR AUDIENCE BLUEPRINT PROCESS 

then we focus on channel-prioritization:

We locate and engage your audience.

By examining digital media consumption habits, [B]RIGHT helps you locate where your audience segments spend their time and how to most effectively, and efficiently, activate those consumers.

READ MORE ABOUT OUR ACTIVATION METHODOLOGY 

finally, we develop a learning plan:

Then we test, measure, attribute success, and learn.

With our attribution framework, [B]RIGHT develops a learning plan that allows us to drive performance and a scalable cost per result within 60 to 90 days.

READ MORE ABOUT OUR ATTRIBUTION FRAMEWORK 

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What We Do [Audience]