The world’s largest platform for buying and selling cryptocurrencies is under investigation by the Department of Justice and Internal Revenue Service. Binance was founded in China, was reported to have moved operations in 2017 to an office in Singapore, and is now incorporated in the British-controlled territory of the Cayman Islands—a location sometimes used by businesses that are trying to avoid paying taxes. The DOJ and IRS are specifically investigating the ways crypto may be used for money laundering among other illicit activities. This is a developing story. More to come.
TikTok, Twitter, and now Facebook are taking steps to reduce misinformation on their platforms. Similar to how Twitter added warnings prior to sharing unopened links last June, Facebook will now be adding a new alert prompt encouraging users to open and read an article before sharing from their profile. It is in an attempt to promote informed sharing of the news and limiting ill-informed amplification. Facebook also has warnings for articles that are more than 90 days old to limit confusion and misdirected discussions around outdated content.
Content saturation is enough of a problem for most brands and their customers. Misinformation, although primarily thought of as just (fake) news-related, is not always the right depiction. Most misinformation is spread through shareable memes. Therefore, brands must make sure that if, and when, they use memes or otherwise trending content as part of their own content strategies, that they have vetted the sources.
Content about topics relevant to your industry or services is a great way to engage users and build trust in the expertise of your brand. The next step is to determine how to get the content to the right prospects on their preferred platform.LinkedIn makes this easy with various targeting attributes, such as company, work experience, location, industry, and many more (although not as many as Facebook touts), in addition to varying ad objectives for the different stages in the sales funnel. LinkedIn recommends building audience targeting sizes that are in the 60k to 400k range for top performance.