Measurement and Attribution

Performance should always be measured. How can you tell if you’re winning if you’re not keeping score? And if you don’t take the time to accurately measure the effectiveness of your marketing efforts, you basically trust your gut instincts and intuition to combat the constant changes in algorithms, newsfeeds, trends, data, consumer habits, preferences, channel efficacy, and more.

At [B]RIGHT Brand Performance Group, we believe there’s a better way to do business, one that harnesses all your experience, knowledge, and intuition, and then pairs it with proven, data-informed frameworks to define, measure, optimize, and adapt your marketing efforts.

Measuring ROI (return on investment) or ROAS (return on ad spend) is the cornerstone of good performance marketing. We’ve developed a simple yet essential process that will help you understand your cost per acquisition/conversion/purchase so that you know which marketing efforts are truly performing for your brand.

Understanding Your ROI

Knowing that part of your marketing budget works, but not knowing which part, doesn’t lead to scalable, measurable, predictive, and confident decision-making.

[B]RIGHT’s ROI process will help put your brand on a trajectory toward more consistent, repeatable marketing success. Because when we give you the insights, methods, and tactics to measure successes, you’ll have more of them.


Audience Opportunity Identification

Using Data Synthesis and Audience Segmentation to Identify Brand and Audience Opportunities

[ See Case Study ]

Audience and Go-to Market Strategy

Prioritizing Audiences for a Go-To-Market Strategy

[ See Case Study ]

Hyper-Targeted Paid Media to Generate Business Leads

Using Hyper-Targeted Paid Media to Generate Business Leads for Modern Mill Solar

[ See Case Study ]