Our METHODOLOGY

What We Do

At [B]RIGHT Brand Performance Group, we’re experts in all the nuanced intricacies that make modern marketing so complicated.

Focus groups, survey strategy, predictive models, funnel strategies, drip campaigns, lead-gen strategies, trigger-based automation, content automation and distribution, segmentation models, CRO for websites, position ranking strategy, SEO, SEM, PPC, ROAS-based activation, and CPA measurement.

But at our core, what we do is really simple:

We start by understanding your audience.

Using primary research and data, secondary, syndicated, search, and social listening data, [B]RIGHT helps you determine which audience segments offer the biggest opportunity for your brand.

We locate and engage your audience.

By examining digital media consumption habits, [B]RIGHT helps you locate where your audience segments spend their time and how to most effectively, and efficiently, activate those consumers.

Then we test, measure, attribute success, and learn.

With our attribution framework, [B]RIGHT develops a learning plan that allows us to drive performance and a scalable cost per result within 60 to 90 days.

Our METHODOLOGY

What We Do

At [B]RIGHT Brand Performance Group, we’re experts in all the nuanced intricacies that make modern marketing so complicated.

We start by understanding your audience.

READ MORE ABOUT OUR AUDIENCE BLUEPRINT PROCESS

We locate and engage your audience.

READ MORE ABOUT OUR ACTIVATION METHODOLOGY

Then we test, measure, attribute success, and learn.

READ MORE ABOUT OUR ATTRIBUTION FRAMEWORK