Data Strategy for Smart Marketers

By Smart Researchers and Analysts (and former top agency minds)

Marketing today is more complex than ever.

We help data-curious marketers become data-informed leaders by shining a light on what data is useful and what's useless.

So that you can create impactful data-informed campaigns that make your work more efficient, effective, and predictable, but most importantly, worth doing.

Everything has changed, and yet most brands haven’t. (and if we are going to be completely truthful, neither have most marketers)

… And then covid-19 happened, inflation, a looming recession, the great resignation, and everything changed again—for consumers and businesses alike. (and even for machine learning datasets and AI platforms)

The truth is, we spent years grappling with the seismic changes that continue to shake the marketing world. We were implementing all our usual processes, but the results just weren’t the same. So we had to learn. We had to adapt.

Now we’re here to shine a light on all the data, and research-informed methodologies and programs we’ve developed so that we can grow together and face an unpredictable future as partners.

And working together as partners is key to how [B]RIGHT does business.

Marketers are working smarter than ever, yet the results are less effective, less efficient, and less predictable. You know the importance of using data to make informed decisions, but it can be difficult to know where to start.

We help data-curious marketers become data-informed leaders by shining a light on what data is useful vs. useless.

With [B]RIGHT’s help you can create impactful data-informed campaigns that make your work efficient, effective, predictable, and most importantly, worth doing.

Why Choose [B]RIGHT?

Our goal is to help you harness data and research to get you, and your team, closer to probable results and away from 100% assumptive decision-making. What we love to talk about is how you can harness useful data to help your organization create measurable, predictive, and data-informed transformative solutions.

Clarity [PRECISION]

We give you and your team actionable, easy to understand and implement insights, recommendations and strategies. Short-term tactical and long-term strategic recommendations based on your audience, market, brand or marketing needs.
OUTCOME: Greater clarity = more precision in marketing

Speed [EFFICIENCY]

No longer does research and data analysis have to take you months, be phased out into quarters, or span multiple years. Our fast-data primary research approach can get you actionable and statistically relevant insights within as quick as 2-4 weeks.
OUTCOME: Faster insights and strategies = faster results

Smarts [PERFORMANCE]

We make you the hero. We deliver data-informed recommendations that you can activate and measure with confidence and less assumptions.
OUTCOME: Performance-marketing focused = transparent, granular measurement and attribution strategies for your ROI.

Repeatability [PROCESS]

In the past 2-3 years we’ve executed more than 50 research studies, moderated more than 40 in-person and virtual focus groups, analyzed millions of consumer data points, and delivered data-informed strategies and tactics that matter to our partners.
OUTCOME: Muscle memory= confidence and closer to probable, predictive results

Channel Expertise [PROFICIENCY]

We wrote the book on the changing marketing landscape. Literally. Our job is to understand the changing landscape so that we can propose data-informed opportunities on the channels that drive the most opportunity and growth.
OUTCOME: Channel agnosticism = Whether those channels are traditional media or newer social communities; we give you the confidence and insights to choose the right channel mix, based on real-time data, not presumptive and biased channel preferences.

OUR SERVICES

Core Competencies

MARKETING RESEARCH (We conduct research and curate data.)

[B]RIGHT helps you develop qual/quan research methodologies that reach the right users with the right questions to develop actionable solutions.

VALUE TO YOUR AGENCY:

Offer in-depth market research to clients, empowering their strategic decision-making and product development.
Enable clients to better understand their market position, target audience, and competitors, leading to more effective campaigns.
Enhance the agency's reputation as a trusted strategic partner, driving business growth and client loyalty.

DATA ANALYTICS AND SCIENCE (We use data to identify business solutions.)

[B]RIGHT helps you harness data using proven methodologies and statistical modeling to give you current and predictive solutions.

VALUE TO YOUR AGENCY:

Provide predictive insights to clients, helping them anticipate market trends and customer behavior.
Enable clients to make informed, forward-looking decisions that optimize campaign results and business performance.
Differentiate the agency in a competitive market through superior predictive capabilities, leading to increased market share and client satisfaction.

ACTIVATION AND ATTRIBUTION (We optimize, learn, measure, and report)

[B]RIGHT helps you develop a measurable path to ROI (or ROAS) through our proven performance and efficacy learning plan framework.

VALUE TO YOUR AGENCY:

Provide predictive insights to clients, helping them anticipate market trends and customer behavior.
Enable clients to make informed, forward-looking decisions that optimize campaign results and business performance.
Differentiate the agency in a competitive market through superior predictive capabilities, leading to increased market share and client satisfaction.

But what sets [B]RIGHT apart from "big consultancy" and "big data" with their enterprise costs and arduous process-driven inflated turnaround times?

WE ARE SPECIALISTS

Our team is made up of both skilled analysts and strategists to ensure our recommendations are always backed by data and research while also on-brand and actionable.

WE ARE APPLICATION FOCUSED

We won't hand-off a spreadsheet that only a data scientist can make sense of. We deliver our proven data application blueprint.

WE ARE FAST, SIMPLE, SCALABLE AND AFFORDABLE

We are not your web 1.0 consultancy that charges an arm and a leg and takes 12-months for any progress to be delivered. We deliver data-informed and research-focused actionable solutions in as little as 2-6 weeks

FREQUENTLY ASKED QUESTIONS:

I have concerns about the cost of white-label services affecting profitability = Our white-label Data Analytics is an investment that expands your capabilities, enhances your client relationships, and boosts your agency's profitability.

I am worried about maintaining quality control with white-label services = We uphold the highest quality standards, ensuring your clients receive top-tier data analytics services under your agency's brand.

I am concerned about losing client relationships to you = We are your silent partner, empowering your agency without overshadowing your client relationships.

Hard to communicate the value of additional market research / data analytics services = Elevate your service offerings with (y)our market research, providing your clients deeper insights that fuel their strategic decisions.

I am concerned about integrating white-label services into current offerings = Seamlessly enhance your agency's capabilities with our marketing research and data analytics, transforming your agency into a one-stop marketing powerhouse.

I have doubts about the applicability of research/data strategies to our client strategies = Our tailored approach ensures every insight is relevant, impactful, and actionable for your clients.

I am hesitant about the value of predictive data services for our clients = Our statistical modeling provides your clients probability foresight, an invaluable asset in a rapidly changing market.

I fear that my clients may not understand or appreciate statistical models = We simplify statistical modeling, delivering clear, understandable predictions that help your clients anticipate their business future.

I am concerned about the complexity of incorporating predictive analytics into our agency's services = Enhance your agency's capabilities with ease using our statistical modeling. We handle the complexity, so you can focus on driving client success.

Feature image: Photo by Scott Graham on Unsplash

If you're ready to discuss what data-informed leadership could look like for you and your organization, fill out the form and we will get the process started.

260.469.0450 info@bbpg.agency